02 · Services
Performance Marketing & PPC Management
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Overview
What we deliver.
Performance marketing should be your most measurable channel. Too often, paid media becomes a black box managed by agencies optimising for impressions and clicks while your CAC climbs and pipeline quality drops.
Soluxe builds paid programs from the unit economics up. Every campaign is structured around your actual cost targets, conversion data, and revenue goals. You get full transparency into what is working, what is not, and exactly where your budget is going.
Ideal for
Businesses spending EUR 5k+ per month on paid media who want tighter control over ROI. Companies launching new products, entering new markets, or scaling proven channels.
Deliverables
What this includes.
Google Ads (Search, Display, YouTube, Performance Max), so you capture demand at every stage
Meta Ads (Facebook, Instagram) campaign management, so creative and targeting keep CAC in check
ChatGPT Ads setup and management, so you appear when buyers ask ChatGPT for a recommendation
LinkedIn Ads for B2B lead generation, so you reach the people who decide
Conversion tracking and attribution setup, so you know exactly which spend drives revenue
Landing page strategy and optimisation, so clicks convert instead of bouncing
A/B testing frameworks, so performance improves on evidence
Monthly performance reporting with actionable insights, so every report ends in a decision
Sectors we apply this to
Performance Marketing for your sector.
We adapt performance marketing to the operating realities of each sector below, from compliance constraints to buying behaviour.
Fintech & Financial Services
Marketing strategy and AI automation for banks, payment platforms, neobanks, and financial technology companies navigating regulated markets.
iGaming & Online Gambling
Performance marketing, CRM strategy, and AI-driven player acquisition for sportsbooks, casinos, poker platforms, and gaming operators.
Hospitality & Hotels
Direct booking strategies, brand positioning, and operational automation for hotels, resorts, restaurant groups, and hospitality brands.
Travel & Tourism
Destination marketing, content strategy, and conversion optimisation for tour operators, travel platforms, DMOs, and travel brands.
B2B SaaS & Technology
Go-to-market strategy, demand generation, and product-led growth for SaaS platforms, dev tools, and enterprise technology companies.
Ecommerce & Retail
Conversion rate optimisation, paid media management, and retention marketing for DTC brands, online retailers, and ecommerce platforms.
Real Estate & Property
Lead generation, brand positioning, and marketing automation for property developers, agencies, proptech platforms, and real estate investment firms.
Education & EdTech
Student acquisition, content marketing, and platform growth for online learning platforms, universities, training providers, and EdTech startups.
Questions
Before you book.
Is there a minimum commitment for paid media management?
We typically recommend a minimum of three months. Paid accounts need enough data to move through testing into scaling, and judging performance marketing on a few weeks rewards the wrong decisions. Exact terms are set out in the proposal before launch.
How long until paid campaigns show results?
Campaigns generate data immediately and early signals within the first weeks. Meaningful CAC and ROI conclusions typically take one to two months as tracking beds in and tests resolve. We report from week one, so you always know what is working and what we are changing.
Who owns the ad accounts and campaign data?
You do, always. We work inside ad accounts owned by your business, so billing, history, and audience data stay with you. If the engagement ends, you keep everything: accounts, creative, tracking, and the full performance record.
What does performance marketing reporting look like?
Monthly performance reports tied to revenue metrics, plus a live dashboard most clients use day to day. Significant changes or issues are flagged when they happen.
How does pricing work for performance marketing?
Management starts from EUR 2,500 per month plus your ad spend, which is always billed directly to you by the platforms. The exact fee depends on channels and scale, and it is fixed in the proposal so there are no surprise percentages.
Client results
Proof from the work.
Every figure comes verbatim from a shipped client report. Clients are anonymised by industry.
Five-star hotel · Google Ads
+196% booking revenue in a single month
A five-star Malta hotel grew attributed booking revenue 196% month on month and reached 3.19x tracked media ROAS through a rebuilt Google Ads programme.
Read the case study →Malta e-commerce retailer · Meta ads
+55% online sales in the first 12 days
A Malta Shopify retailer's best twelve days of online sales in over a year: 55% more revenue and a 43% higher average order value, from a standing start on Meta.
Read the case study →Premium pet travel · Google + Meta
3.65x return and 84x organic growth
A premium pet-travel brand scaled to a 3.65x blended return on Google Ads and 84x daily organic views, with Meta link clicks at two cents each.
Read the case study →Related services
Explore more.
From the blog
Further reading.
Marketing Strategy · 10 min read
ChatGPT Ads: How They Work, What They Cost and How to Start
ChatGPT Ads explained: where the ads appear, what they cost, who can advertise in the UK, EU and Malta, and how to launch a first campaign in Ads Manager.
Read article →Marketing Strategy · 10 min read
What Is Performance Marketing? How It Works and When It Scales
What performance marketing is, the channels it runs on, worked CPA, ROAS, and LTV math examples, and how to tell when paid growth stops scaling.
Read article →Industry Insights · 10 min read
Ecommerce Marketing Strategy: How to Build One That Scales
How to build an ecommerce marketing strategy around unit economics: worked CAC and LTV maths, channel mix by stage, retention flows, and creative testing.
Read article →Next step
Your move.
A sentence on what you need is enough. We reply within one working day. Or skip the form and book a 30-minute call with no deck and no pitch: an honest read on whether we can help and what the scope would look like.
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