Five-star hotel · Google Ads
+196% booking revenue in a single month
+196%
Attributed booking revenue, month on month
3.19x
Tracked media ROAS
+48%
Property-wide booking value since launch
The challenge
The property was running Google Ads with thin tracking and no creative system. Paid activity was not tied back to booking revenue, the account leaned heavily on brand terms, and there was no clear read on whether the spend was working.
What we did
- Rebuilt the account around high-intent search, Performance Max and Demand Gen
- Installed proper conversion and revenue tracking through the property's web analytics
- Built a creative system so the ads matched the standard of the hotel
- Concentrated budget on the highest-value booking journeys and cut the waste
The results
+196%
Attributed booking revenue, month on month
The single biggest month-on-month jump since the account began.
3.19x
Tracked media ROAS in month two
Return on ad spend, measured against tracked booking value.
+48%
Property-wide booking value since launch
Measured against the pre-campaign baseline.
5.17%
Click-through rate, up from 4.19%
+198%
Site visits from paid
€0.27
Average cost per click
Booking revenue is attributed through the property's web analytics on a last-touch basis, not in-platform ad conversions. All figures are taken verbatim from the client's shipped monthly performance reports.
Questions
About this result.
What did Soluxe change in the hotel's Google Ads?
We rebuilt the account around high-intent search, Performance Max and Demand Gen, installed conversion and revenue tracking through the property's web analytics, built a creative system to match the hotel's standard and moved budget to the highest-value booking journeys.
What results did the hotel see?
Attributed booking revenue rose 196% month on month, tracked media ROAS reached 3.19x in month two, and property-wide booking value is up 48% since launch against the pre-campaign baseline.
How was booking revenue measured?
Booking revenue is attributed through the property's web analytics on a last-touch basis, not from in-platform ad conversions. All figures come from the client's monthly performance reports.
Next step
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