01 · Services
Fractional CMO Services & Marketing Strategy
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Overview
What we deliver.
Most companies either hire a junior marketer who lacks strategic depth, or an expensive agency that layers account managers between you and the work. Our fractional CMO services give you a different option: a senior team that builds your marketing engine and stays close enough to adjust it in real time.
As your fractional CMO partner, we work directly with founders and leadership teams to set marketing direction, build measurement frameworks, and align execution with business goals. This is not theoretical strategy work. Every recommendation comes with a clear path to implementation.
Ideal for
Founders and leadership teams who need senior marketing direction without the cost of a full-time C-suite hire. Ideal for Series A-C startups, scale-ups entering new markets, and established businesses restructuring their marketing function.
Deliverables
What this includes.
Go-to-market strategy and planning, so you enter markets with a clear route to revenue
Marketing audit and opportunity mapping, so budget flows to the channels with real upside
KPI framework and measurement setup, so every campaign is judged on numbers that matter
Team structure and hiring guidance, so you build the right team before the wrong hires
Channel strategy and budget allocation, so spend follows evidence instead of habit
Quarterly planning and OKR alignment, so marketing stays locked to business goals
Board-level reporting frameworks, so leadership sees marketing's impact on revenue
Sectors we apply this to
Fractional CMO Services for your sector.
We adapt fractional cmo services to the operating realities of each sector below, from compliance constraints to buying behaviour.
Fintech & Financial Services
Marketing strategy and AI automation for banks, payment platforms, neobanks, and financial technology companies navigating regulated markets.
Crypto & Web3
Go-to-market strategy, community growth, and brand positioning for blockchain projects, DeFi protocols, exchanges, and Web3 startups.
B2B SaaS & Technology
Go-to-market strategy, demand generation, and product-led growth for SaaS platforms, dev tools, and enterprise technology companies.
Healthcare & Medtech
Compliant marketing strategy, patient acquisition, and AI automation for healthcare providers, medtech startups, and digital health platforms.
Professional Services
Thought leadership positioning, lead generation, and brand strategy for consulting firms, law firms, accounting practices, and advisory businesses.
Luxury & Premium Brands
Brand positioning, digital presence, and high-value client acquisition for luxury goods, premium services, and aspirational lifestyle brands.
Questions
Before you book.
Is there a minimum commitment for fractional CMO services?
Most fractional CMO engagements run as ongoing monthly partnerships, and we typically recommend at least a quarter to set strategy and see it through one planning cycle. There is no long lock-in by default. Scope and duration are agreed in the proposal before work starts.
How quickly does a fractional CMO engagement show results?
You see strategic output fast: most engagements deliver an audit, clear priorities, and a measurement framework within the first weeks. Pipeline and revenue impact build as execution ramps, typically over the first one to two quarters. We agree the early indicators with you up front, so progress is visible from week one.
Who owns the strategy documents and frameworks you create?
You do. Strategy decks, KPI frameworks, channel plans, and reporting templates are built in your tools and handed over as part of the engagement. If we part ways, everything stays with your team and remains usable without us.
How often will we get reporting and check-ins?
Most engagements run a weekly or fortnightly working session with leadership, plus a monthly performance review against the KPI framework. Quarterly sessions reset priorities and budgets. The cadence is agreed at kickoff and adapted to how your team operates.
How does pricing work for marketing strategy engagements?
Engagements are scoped individually after a discovery call, because the right level of involvement varies by stage and team. You receive a clear proposal with deliverables and pricing in EUR before anything is signed. Most clients start with a contained first phase and expand once the direction proves itself.
Related services
Explore more.
From the blog
Further reading.
Marketing Strategy · 10 min read
Fractional CMO vs Marketing Consultant vs Agency: Which Should You Hire?
Fractional CMO vs marketing consultant vs agency, compared on cost, scope, accountability, and speed. EUR price ranges plus a checklist to choose well.
Read article →Marketing Strategy · 11 min read
Marketing Agency vs In-House Team: How to Decide
Marketing agency vs in-house team compared on cost, speed, and skill coverage, with typical EUR figures, switching costs, and a verdict for each scenario.
Read article →Industry Insights · 10 min read
iGaming Marketing Strategies for Regulated Markets
How iGaming operators grow under advertising restrictions: compliant acquisition, affiliate programmes, SEO in a regulated SERP, and CRM-led retention.
Read article →Next step
Your move.
30 minutes. No deck, no pitch. An honest read on whether we can help and what the scope would look like.
We reply within one working day.
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