Malta e-commerce retailer · Meta ads
+55% online sales in the first 12 days
+55%
Online sales in the first 12 days
+43%
Average order value
€4.09
Ad cost per tracked sale
The challenge
The store had genuine in-shop demand but a thin, inconsistent online sales channel. Previous ad activity had been sporadic and untracked, so nobody could say which products or audiences actually drove revenue.
What we did
- Audited the catalogue and found the highest-margin ranges to lead with
- Built and launched a structured Meta programme: prospecting plus retargeting
- Tracked every sale back to ad spend so the numbers were defensible
- Concentrated budget on the ranges and audiences that drive profit
The results
+55%
Online sales in the first 12 days
Against the previous twelve-day window. The best such window in over a year.
+43%
Average order value over the same window
+96%
Online sales vs the same window the month before
€4.09
Average ad cost per tracked sale
Retargeting sales came in at around €2.19 each.
~4%
Click-through rate on the ads
Sales are tracked by Meta over the 19 to 30 June window. All figures are taken verbatim from the client's shipped Meta ads report.
Next step
Your move.
30 minutes. No deck, no pitch. An honest read on whether we can help and what the scope would look like.
We reply within one working day.
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