Malta e-commerce retailer · Meta ads

+55% online sales in the first 12 days

A Malta Shopify retailer's best twelve days of online sales in over a year: 55% more revenue and a 43% higher average order value, from a standing start on Meta.

+55%

Online sales in the first 12 days

+43%

Average order value

€4.09

Ad cost per tracked sale

The challenge

The store had genuine in-shop demand but a thin, inconsistent online sales channel. Previous ad activity had been sporadic and untracked, so nobody could say which products or audiences drove revenue.

What we did

Audited the catalogue and found the highest-margin ranges to lead with
Built and launched a structured Meta programme: prospecting plus retargeting
Tracked every sale back to ad spend so the numbers were defensible
Concentrated budget on the ranges and audiences that drive profit

The results

+55%

Online sales in the first 12 days

Against the previous twelve-day window. The best such window in over a year.

+43%

Average order value over the same window

+96%

Online sales vs the same window the month before

€4.09

Average ad cost per tracked sale

Retargeting sales came in at around €2.19 each.

~4%

Click-through rate on the ads

Sales are tracked by Meta over the 19 to 30 June window. All figures are taken verbatim from the client's shipped Meta ads report.

Related expertise

All work

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Questions

About this result.

What did Soluxe do for the retailer's online store?

We audited the catalogue to find the highest-margin ranges, launched a structured Meta programme with prospecting and retargeting, and tracked every sale back to ad spend so budget could go to the ranges and audiences that drive profit.

What results did the Meta ads deliver?

Online sales rose 55% in the first 12 days against the previous twelve-day window, the best such window in over a year. Average order value rose 43%, and the average ad cost per tracked sale was €4.09.