Notes from the work.

10 min read·3 October 2026

Web Design in Malta: Costs, Options and How to Choose in 2026

Web design Malta guide for 2026: what a website costs, builders versus agencies, .mt domains, grants, legal requirements and how to choose a web designer.

AI SEO Agency: How to Get Recommended by ChatGPT, Gemini and Claude

What an AI SEO agency does, what our test of ChatGPT, Gemini, Claude and Perplexity found about who gets recommended, and how to choose the right agency.

SEO in Malta: How Local Businesses Win Google and AI Search in 2026

SEO Malta guide for 2026: how local SEO, links and AI search work in the Maltese market, what SEO services cost, and how to choose the right agency.

AI Consultant: What They Do, What They Cost and How to Hire Well

What an AI consultant does, the three types you will meet, what AI consulting services cost, and how to hire one who ships working systems.

Digital Marketing Audit: What to Check, in What Order

A digital marketing audit checklist in the right order: tracking, website, paid media, SEO, AI search, CRM and brand, plus how to turn findings into a plan.

10 min read·6 September 2026

Ecommerce SEO Agency: What One Should Actually Do for Your Store

What an ecommerce SEO agency should deliver, how ecommerce SEO services are priced, how to measure results, and the questions that expose a weak one.

10 min read·6 September 2026

Content Marketing Agency: What They Do and How to Choose One

What a content marketing agency delivers, what content marketing services cost, and how to choose one that produces pipeline rather than page views.

11 min read·6 September 2026

SEO Consultant vs SEO Agency: Which Should You Hire in 2026?

SEO consultant, freelance SEO consultant or SEO agency: what each delivers, what SEO consultant services cost, and how to choose the right model for your stage.

Case Study: How an AI Development Sprint Shipped a Live App for Malta in One Evening

A real AI development sprint: brief to live app in one evening, 2,400 users in 42 hours. The Bla Dawl case study, with honest numbers and lessons.

8 min read·28 July 2026

AI Development Sprints: The Buyer's Guide to Shipping in Days

AI development sprints explained: why the economics changed, what fits one, and how to brief one so you ship in days rather than months.

10 min read·28 July 2026

Generative Engine Optimisation: The Complete Guide to Getting Cited by AI

Generative engine optimisation explained: how AI search chooses sources, and the playbook to get cited by ChatGPT, Perplexity and Google AI Overviews.

11 min read·28 July 2026

Digital Marketing Agency Malta: A Straight-Talking Local Guide

How to choose a digital marketing agency in Malta: what to ask, what it costs in EUR, how AI assistants shortlist agencies, and why AI-native delivery wins.

10 min read·28 July 2026

Fractional CMO vs Marketing Consultant vs Agency: Which Should You Hire?

Fractional CMO vs marketing consultant vs agency, compared on cost, scope, accountability, and speed. EUR price ranges plus a checklist to choose well.

Marketing Agency vs In-House Team: How to Decide

Marketing agency vs in-house team compared on cost, speed, and skill coverage, with typical EUR figures, switching costs, and a verdict for each scenario.

11 min read·12 June 2026

What Is Performance Marketing? How It Works and When It Scales

What performance marketing is, the channels it runs on, worked CPA, ROAS, and LTV math examples, and how to tell when paid growth stops scaling.

Industry Insights

Ecommerce Marketing Strategy: How to Build One That Scales

How to build an ecommerce marketing strategy around unit economics: worked CAC and LTV maths, channel mix by stage, retention flows, and creative testing.

Industry Insights

iGaming Marketing Strategies for Regulated Markets

How iGaming operators grow under advertising restrictions: compliant acquisition, affiliate programmes, SEO in a regulated SERP, and CRM-led retention.

n8n vs Zapier vs Make: Which Automation Platform Should You Choose?

An honest n8n vs Zapier vs Make comparison: pricing models, self-hosting, complexity ceilings, AI agent support, and a clear verdict for every scenario.

AI Marketing Agency: What It Is and How to Choose One

What an AI marketing agency is, how AI-native operations differ from agencies that just bought tools, and an eight-question checklist for choosing one.

What Is a Marketing Funnel? A Complete Guide

What a marketing funnel is, the stages that matter, how to build a full-funnel strategy, where funnels break, and how to measure and fix yours.

Brand Positioning: How to Own Your Market

What brand positioning is, how to write a positioning statement that forces real choices, find a defensible position, and reposition without losing equity.

11 min read·10 June 2026

Brand Identity Guidelines: What to Include and How to Build Them

What brand identity guidelines must contain, a section structure you can copy, the process to build them, and the failures that make most guidelines useless.

Marketing Strategy Examples: 7 Worked Scenarios

Seven worked marketing strategy examples across fintech, ecommerce, SaaS, hospitality and more, each with the situation, strategy and expected motion.

What Is Churn Rate? How to Calculate and Reduce It

Churn rate measures the customers or revenue you lose each period. Get the formulas, worked examples, benchmark framing, and the levers that reduce it.

B2B Marketing Strategy: A Practical Guide

A practical B2B marketing strategy guide covering ICP, positioning, demand gen, channel mix, and sales alignment to build pipeline that compounds.

11 min read·1 June 2026

How to Build a Marketing Plan (With Examples)

Learn how to build a marketing plan step by step: goals, audience, positioning, budget, channels and measurement, with real marketing strategy examples.

10 min read·1 June 2026

What Is Brand Strategy? A Founder's Guide

Brand strategy explained for founders: what it is, the core components, how it differs from branding, and how it drives premium pricing and conversion.

9 min read·1 June 2026

Content Marketing Strategy for B2B and SaaS

A practical content marketing strategy guide for B2B and SaaS: topic clusters, pillar pages, content-to-pipeline, distribution, and measuring ROI.

11 min read·1 June 2026

AI Marketing: How Businesses Use AI to Grow

AI marketing explained: the real applications, workflows, risks and guardrails, and how an AI-native agency uses AI to grow revenue.

11 min read·1 June 2026

How Much Does a Fractional CMO Cost? Pricing Explained

How much does a fractional CMO cost? A clear breakdown of EUR pricing models, what drives the price, fractional vs full-time comparison, and how to budget.

9 min read·25 May 2026

What Is an AI Automation Agency? A Practical Guide

What an AI automation agency builds, how it differs from a dev shop, real use cases, how to evaluate one, and project-based pricing in EUR.

10 min read·23 May 2026

Hiring a Marketing Consultant: The Complete 2026 Guide

What a marketing consultant does, how they compare to agencies and in-house teams, when to hire one, EUR pricing, and how to choose the right partner.

10 min read·21 May 2026

What Is a Fractional CMO? A Complete Guide for 2026

What is a fractional CMO? A senior marketing leader who runs your strategy part-time. Learn the meaning, responsibilities, cost in EUR, and when to hire one.

9 min read·19 May 2026

Fractional CMO vs Full-Time CMO: Which is Right for Your Business?

A practical comparison of hiring a fractional CMO versus a full-time marketing leader. Cost, commitment, expertise, and when each option makes sense.

9 min read·4 April 2026

How to Choose a Marketing Agency in 2026: What Actually Matters

Cut through agency pitches and find the right marketing partner. Practical criteria for evaluating agencies, red flags to watch for, and questions to ask.

9 min read·3 April 2026

AI Automation for Small Businesses: Where to Start in 2026

A practical guide to implementing AI automation in small businesses. Which processes to automate first, tools to use, and realistic expectations for ROI.

11 min read·2 April 2026

Industry Insights

How Fintech Startups Build a Marketing Strategy

How fintech startups should approach marketing in regulated markets. Channel selection, compliance considerations, and strategies that drive user acquisition.

10 min read·1 April 2026

10 min read·30 March 2026

B2B SaaS SEO Strategy: How Content Compounds

How B2B SaaS companies should approach SEO and content marketing. Topic clusters, keyword targeting by buyer stage, and content that generates pipeline.